Recognising the need to accelerate the adoption of creative production technologies and empower a new generation of storytellers, CUBE Studio announce the launch of Pakistan’s first Virtual Production Accelerator and Innovation Lab. This groundbreaking initiative aims to equip Pakistan’s creative community with world-class training and resources, preparing them to push the boundaries of modern media and create beyond what’s been possible.
Set to welcome its first cohort in early 2025 at Pakistan’s National Aerospace Science & Technology Park, the Virtual Production Accelerator will offer in-depth training in cutting-edge production technologies. Courses will cover essential skills in real-time rendering, motion capture, immersive set design, and extended reality (XR) applications. By blending advanced training with practical, industry-leading mentorship, the Accelerator ensures participants gain the expertise necessary to shape Pakistan’s media landscape and produce high-quality, globally resonant content.
Alongside the Accelerator, the Innovation Lab will serve as a dynamic think tank where technologists, industry experts, and creatives collaborate and experiment with emerging techniques in virtual production. The Lab’s purpose is to foster innovation, providing a dedicated space for the exploration and development of new production methodologies that redefine storytelling.
This initiative builds on CUBE Studio’s recent projects, including the complete redesign of Windsor College Group’s Windsor Campus. CUBE Studio transformed the campus into a state-of-the-art facility that now stands as the Home of Stage, Screen, and Design. The redesigned campus includes a Virtual Production Studio, editing suites, a recording studio, a podcast studio, a DJ studio, and a dedicated hair and makeup room. This effort underscores CUBE Studio’s commitment to creating environments that nurture the next generation of creators, combining cutting-edge technology with thoughtfully designed creative spaces.
CUBE Studio’s Accelerator and Innovation Lab reflect a commitment not only to technological advancement but also to sustainable, forward-looking content creation. This initiative is designed to offer creators a way to produce meaningful, high-impact content with a minimal environmental footprint. By integrating digital tools and sustainable practices into the curriculum, CUBE Studio champions a more eco-conscious approach to production that aligns with the needs of the modern world.
To ensure the Accelerator’s curriculum remains at the forefront of industry standards, CUBE Studio has partnered with leading technology companies and educational institutions. This collaborative approach bridges the gap between traditional production methods and the future of virtual production, providing participants with the best resources to succeed in the rapidly evolving media landscape.
“Our mission is to accelerate the advent of virtual production, making it accessible and sustainable while providing a platform for the next generation of storytellers,” says James Hakesley, Cofounder/CEO of CUBE Studio. “The Virtual Production Accelerator and Innovation Lab are just the beginning of our commitment to advancing the creative industry in Pakistan.”
This Accelerator and Innovation Lab are just the beginning of CUBE Studio’s vision for a creative ecosystem where technology and artistry converge. By empowering Pakistan’s creative sector, CUBE Studio is fostering a future in which local talent can create groundbreaking content that transcends borders. We are committed to inspiring a new wave of creativity, innovation, and storytelling excellence in Pakistan and beyond.
This milestone reflects CUBE Studio’s mission to create beyond—to inspire, innovate, and set new standards in content creation by equipping the next generation of creators with the tools and expertise they need to shape the future.
